Brighton College’s Digital Marketing Certificate program will equip students with today’s in-demand proficiencies in the core principles and best practices of digital marketing. Throughout the program, students will engage with real-world tools and scenarios to develop a robust and nuanced understanding of contemporary digital marketing strategies and activities. By confronting a variety of scenarios and problems across different scopes and environments, students will practice planning and implementing digital marketing projects that are uniquely tailored to address specific industry goals and obstacles.

Courses will cover how to strategize and implement the use of search engine optimization, content marketing, social media marketing, email and mobile marketing, pay-per-click advertising, conversion optimization, and web analytics. Furthermore, students will be prepared to take the Online Marketing Certified Associate (OMCA™) exam and achieve the OMCA™ credential – an industry standard certification for digital marketing associates and entry-level practitioners.

Digital Marketing is a field where technologies and best practices are changing every day. To make sure our content is always on the cutting edge of relevancy, Brighton College has partnered with Simplilearn to deliver blended and distance curriculum that continuously updates to reflect the realities of digital marketing today. Simplilearn is a leading online training provider in disciplines such as digital marketing, data science, and other areas where technologies and best practices are changing rapidly.