Business and Digital Marketing Specialists work on developing the strategies used in marketing a company’s product(s) or managing an organization’s image and online, using various techniques and tools such as social media. The Business and Digital Marketing Specialist program provides students with foundational business courses including those in Microsoft Office and bookkeeping, along with the core essential skills and knowledge in the major areas of the field, including email marketing, search engine optimization, search engine analytics and social media platforms and strategies.